I’m a proud Costa Rican with a background that bridges science and creativity. I graduated as a pharmacist and spent over 10 years working in the pharmaceutical industry, where I developed a strong foundation in precision, structure, and clear communication. Over time, I discovered a passion for branding, content creation, and digital strategy, which led me to pursue a Master’s in Marketing at the Barcelona School of Management.
During my more than four years living in Europe, I launched two e-commerce businesses, honing my expertise in visual branding, content creation, and digital marketing strategy. These experiences broadened my global perspective and fueled my passion for connecting brands with their audiences through meaningful narratives.
I transitioned into real estate marketing while working with Sotheby’s International Realty in Nosara, where I managed social media and digital marketing for luxury properties. That experience helped shape my creative approach and taught me how to craft narratives that resonate with global audiences through visual storytelling and strategic content.
Today, I lead marketing initiatives across our digital platforms—designing campaigns that highlight exclusive properties, and the unique value of Costa Rica’s Southern Zone. I work closely with our Vesta team to create content that’s not only visually compelling but strategically aligned.
I speak Spanish, English and French, which helps me connect with a diverse and international audience. I'm passionate about telling stories that bring people closer to the beauty, opportunity, and lifestyle that Costa Rica offers.
